Daily Archives: March 11, 2014

Canadian Readers by the Numbers

As part of BookNet’s research into the Canadian book buyer, we have been running a small survey of Canadians’ reading and leisure habits over the last 3 years. This is a survey we conduct in January/February each year. Where our book-buying research is focused on book buyers, this research is meant to focus more on how Canadians spend their leisure time and, more specifically, on how and when they are reading books (in any format). As has been the case with book buyers, Canadians’ reading habits are also changing.

READ MORE

Advertisements

Leave a comment

Filed under Books, Marketing, Publishing

How to Price a Self-Published E-Book

Once the e-bbook is written, the marketing plan in place, and the work ready to release to the public, self-published authors find themselves with an unexpected challenge: assigning a value to their work. Setting an e-book’s price requires some creativity on the part of the author, a careful consideration of the book’s potential audience, and an assessment of what the author hopes to accomplish with the book.

READ MORE

Leave a comment

Filed under eBooks, Marketing