When Free Is the Best Launch Strategy

RosettaBooks decided to test the effects of a free eBook marketing strategy with the most recent Shriver Report. Maria Shriver and the Center for American Progress have together issued a series of Shriver Reports. The most recent report is “A Woman’s Nation Pushes Back from the Brink,” which has had an extraordinary amount of national publicitysince its launch on Jan. 12 last month.



Leave a comment

Filed under eBooks, Marketing, Publishing

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s