When Free Is the Best Launch Strategy

RosettaBooks decided to test the effects of a free eBook marketing strategy with the most recent Shriver Report. Maria Shriver and the Center for American Progress have together issued a series of Shriver Reports. The most recent report is “A Woman’s Nation Pushes Back from the Brink,” which has had an extraordinary amount of national publicitysince its launch on Jan. 12 last month.

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