13 Book Marketing Techniques That Engage Readers

It ain’t easy to turn a book into a bestseller. Harder still is for a first-time author to reach the heights of the charts. But is bookselling success a nebulous, magical achievement “ultimately in the hands of the book gods”? That’s the way Morgan Entrekin, the president and publisher of Grove Atlantic, described it in the recent New York Times article “Long Odds For Authors Newly Published” by James B. Stewart. The first part of the quote in that article quotes Entrekin stating, “A publisher can only do so much.”

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