Despite concerns about consolidation among publishing houses, sales of the top 10 companies accounted for 55% of revenue of the 50 publishers that are on the list for both 2012 and 2011, down from 57% in 2011. One reason for the decline is the increasing number of publishers from emerging markets gaining sales worldwide. That has been especially true among publishers in the 20th to 50th spots on the ranking; total revenues from those 30 companies accounted for 25% of sales in 2012, up from 21% in 2011. In addition, several new companies have been added to the ranking this year, including two Chinese publishers and one from Russia, bringing the list to 60 publishers.
Monthly Archives: August 2013
Smashwords is one of the largest self-publishing websites in the world and pumps out hundreds of new titles each day. It is one of the most vibrant ecosystems for authors, and publishes exclusively digital books. Smashwords Interviews is a new service that guides authors to create, edit, and publish their own Q&A interview. Authors simply answer a series of questions, or create their own questions, and then click publish. The final interview can be easily integrated with their own websites, blogs, or in the book description area on mainstream digital stores.
Reviews are an important element of a book-marketing campaign, but some authors exercise poor judgment in securing them. Here are my thoughts on where they go wrong, as well as some suggestions for how to do it right:
DON’T ask friends and family to post reviews.