Indie Author Branding: How to Figure Out How to Brand Yourself

It took me about a year to figure out how to brand myself as an author. This was after I decided to be a professional novelist. Before I figured it out, I worried about it almost all the time. After all, I used to work with non-profits and small businesses to create their web presence—a form of branding. I couldn’t figure out how to translate those principles to my own company. It just didn’t work. For example, a company has a mission statement and a logo. While I have a few reasons for writing and morals when it comes to being a writer selling a product, I couldn’t convince myself to put an official mission statement on my website. That just seemed silly! In the same vein, it seemed weird to develop a logo for myself.

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1 Comment

Filed under Books, Marketing, Publishing

One response to “Indie Author Branding: How to Figure Out How to Brand Yourself

  1. Hi there! Thanks a bunch for featuring my article on your blog!

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