An author website has a lofty goal: it needs to not just be, but also needs to perform and respond. No longer just a fancy, static, online business card, it is an author’s ‘homebase‘, a marketing and networking hub and a portal that allows communication to flow between an author and his or her readers. Visiting an author’s website is one of the leading ways that book readers support and get to know their favourite authors better. The stronger the relationship, the more likely zealous advocates will spread the word about the author to friends, family and peers. And website visits can translate directly into books sold.