You must first realize that a book’s cover is the equivalent of a product’s packaging. What is on that cover, or packaging, is advertising. You must figure out what needs to be on that cover in order for a buyer to choose your book over the many others that cover the same topic. What needs to be on your book’s cover that will draw in, or attract, a buyer? You must separate yourself from your personal feelings about your book, and think like the buyer would think. What would attract you to a book like yours? Your book cover’s ability to attract buyers will have a direct effect on how well your books sells. So, don’t be afraid to design several covers. And don’t be afraid to hire professional help.
February 24, 2013 · 7:05 pm