About 10 years ago, the most prevalent self-publishing option called for a significant up-front investment and reliance on a publishing service company. Authors had to forfeit more than half of their royalties and grant exclusivity to a single company to sell and distribute their work.
Just as traditional publishing has been transformed by the rise of e-books, today’s self-publishing market has been transformed by new distribution tools that are free to use, take a smaller percentage of authors’ sales, and operate on a nonexclusive basis. Authors have far more control over where their work is sold and what they earn. And there is a growing field of bestselling authors who’ve launched their careers by publishing e-books alone—including Amanda Hocking, Darcie Chan and John Locke, to name a few.