E-Reading Search Trends in Canada

In many English-speaking countries, the most well-known e-reading devices are from giant brands such as Amazon, Google, or Apple. But the Canadian market paints a slightly different picture. According to the results of our consumer research in the first half of 2012, we found that, when asked which devices consumers planned to use to read their e-books, Kobo was the market share leader at 27%, followed by Kindle at 19% and the iPad at 14%. But let’s see if these preferences spill over into the online arena and how Canadians are using Google to search for their next e-book or e-reading device.

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